![]() ![]() The Service Account is particularly different from the Subscription Account because it limits communication with your audience to only four messages per month. For example, the Subscription Account does not support WeChat Payments and vouchers, geo-localization (which allows you to understand where users are connecting from), or even the use of multiple QR codes (which enables you to analyze where the traffic comes from). However, you should consider that this account is limited in other respects. One message a day allows you to have a constant presence on WeChat. This account is particularly appreciated by E-commerce or other companies that need to share with their audience promotions, new articles or services, to advertise events, or something else. This option is great for creating and maintaining a consistent relationship with your followers. The WeChat Subscription Account allows you to send one message per day to your users. In fact, one of the biggest differences between these two accounts is the frequency with which they allow you to interact with your audience. It is up to the foreign company to decide which of these fits best with its marketing strategy. The ones most used by companies are the Subscription Account and the Service Account. There are several types of WeChat Official Accounts. It is of no surprise that because of its vast user base, WeChat has become one of the most used and successful marketing tools in China. By means of WeChat, a company can get in touch with its followers through messages, or by directing them to a website or online store. Just as on Facebook, when a business opens their Official Account with WeChat, it has the possibility of acquiring followers. WeChat Official Accounts can be compared to Facebook pages. WeChat Official Accounts are the tools the WeChat social network provides for companies to interact with their customers. The registration process is now similar to that used by a Chinese company.īefore examining the details of the new WeChat rules, it is important to understand what a WeChat Official Account is, why it is important for a company to have one and how to register it. Today, opening a WeChat Official Account, also known as WeChat Business Account, is much easier for a foreign company. However, since May of 2018, things have changed significantly. In addition to its incredible popularity, for many years, WeChat had also become well known for the limitations imposed on foreign companies trying to use it for their operations in China. Every month, more than a billion users interact with this social network, offering incredible marketing opportunities for companies in every sector. When a company plans to enter the Chinese market, having a presence on WeChat is essential.
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